USGL certification for jewelry will benefit both consumers and retailers alike in the diamond market. Accreditation offers an unbiased assessment of diamond’s cut, color, clarity, and carat weight to provide assurance that buyers get what they pay for. Amid the emergence of lab-grown diamonds, reliability in accreditation will be a benchmark in trying to differentiate natural from lab-grown jewelry, but above all, it protects the interests of consumers. Detailed reports by USGL will increase trust and transparency, so customers can make the right decisions with accurate information. To retailers, it is an advantage that products from USGL-certified businesses would be purchased by customers who most probably want to get jewelry only from authenticating dealers. That is why USGL certification protects investments, promotes ethical conduct in the industry, and further contributes to a more knowledgeable and responsible marketplace.